Field: Mobile App Product Creation
Role: User Experience, Product Designer
Project in collaboration with
The Growth app's goal is to spark interest in the stock market in young students and provide an outlet for parents and teachers to connect, reward, and help educate students on the importance of saving and investment. User's spend virtual money, dolled out on a weekly basis, to purchase stocks. They then get the excitement of watching their investment grow or shrink over an accelerated time frame, tied to the actual market. As they invest, the app provides a playful, interactive interface and offers queues that encourage exploration, education, and investment.
The Growth founder approached Andrew and I to help create the brand and prototype to pitch their business and product to investors.