Identity, Copywriting, Ad Campaign, Merchandise Design
The Seattle Documentary Film Festival's proposed theme for 2016 builds on Seattle's rich music culture to focus exclusively on music documentaries. With such a specific theme for the festival, a fresh, clear-cut marketing campaign was needed. The tagline playfully compares the unrivaled lineup of SDFF with that of Seattle's iconic Bumbershoot music and arts festival. The full SDFF 2016 campaign builds from this tagline and reflects a dynamic, artistic, and musical feel with a new logo, merchandise, and marketing assets.